IET Meetup: Artificial Intelligence Marketing, Lisa de Bonis & Gary Jobe

Lisa de Bonis and Gary Jobe work for Havas, a communications and marketing firm who aim to demystify technology and find commercial/strategic applications for their customers. They frequently use cognitive systems like IBM Watson to understand imagery, language and unstructured data – enabling them to reason, learn and interact with the data.

Lisa demonstrated the power of today’s AI via Google Quick Draw, which can recognise pretty basic hand-drawn pictures, based on millions of examples of drawings of the same subject by other people.

Perhaps the most compelling example was Lisa/Havas’s involvement in EagleAI – a commission by ITV News during the recent US Elections. Given that news organisations all had access to the same polls, ITV News wanted a different angle. Havas had just 4 weeks to put together a system that could analyse speeches, tweets, blog posts, debates from the election campaign. The aim was to use AI to determine the main motivators for the electorate and provide insight. Whilst traditional pollsters predicted a Clinton win, EagleAI predicted a Trump win, and found he was in the lead throughout (being more in touch with the motivations of the voters).

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